Ask you customers what IT projects they didn’t do last year?

Think of one of your customers. Do you think they are doing all the IT projects they would like to do?


Why not?

Could it be that the things they like to do require significant upfront investments? Do you think that he is affraid that he or she invests in something and after a while have to admit that it wasn’t a success? Are these investments so high because success requires a lot of scale?

Cloud platforms now make all these projects executable. The initial hardware investments are close to €0. You can start on a shoestring and if it is successful you can scale easily. If it fails you will fail cheap.

So let’s talk to our customers. Let’s ask the question:

What projects didn’t you do last year?

Posted: January 20th, 2011
Categories: Uncategorized
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